Ch09+Enterprise+Application

 ** Achieving Operational Excellence and Customer Intimacy: **

 ** Enterprise Application ** ** ﻿  **  ** __  Learning Objectives  __ ** ** 1.  ** How do enterprise systems help businesses achieve operational excellence? ** 2.  ** How do supply chain management systems coordinate planning, production, and logistics with suppliers? ** 3.  ** How do customer relationship management systems help firms achieve customer intimacy? ** 4.  ** What are the challenges posed by enterprise applications? ** 5.  ** How are enterprise applications used in platforms for new cross-functional services?